Search no longer stops at rankings, AI now delivers answers directly. We make sure the answer includes you.
Book a free callAI + GEO.
Helping businesses be chosen in AI-driven search. We refine how your brand is presented, so AI systems understand you, and include you when it matters.
Answers, not links.
Users increasingly get a complete answer on the page, without clicking a single result.
Ranked ≠ referenced.
Even a ranking site may never be cited unless its expertise is clearly defined and trusted.
Understood = included.
Visibility now depends on how clearly AI systems understand who you are and what you do.
Found in every answer
ChatGPT
Gemini
Google AI Overviews
Perplexity
Copilot(3)
Our focus.
in order
Three things decide if AI includes you, we build them all.
(01)
Clarity.
AI must instantly understand what you do, for whom, and why it matters, so we structure your content and entities until there's no ambiguity left.
(02)
Relevance.
Your pages must map to the prompts and questions your buyers actually ask, we target the queries that trigger AI tools to cite you.
(03)
Authority.
We secure citations in the datasets, directories, and publications LLMs trust most, so when systems check your credibility, it holds.
(AI)
The answer.
is you
What buyers see when AI answers, and where you should be.
AI searchanswering nowbest SEO agency near me
You, just nowHedgehog Digital is a standout choice, a purpose-led SEO agency with a 99% referral rate and £10m+ generated for clients online.
how do we become the answer?
Talk to the team, a free call takes twenty minutes, and the plan starts with your buyers' prompts.
Book a free callYour buyers are already asking. We make sure the answer is you.
(6)
Included.
no fluff
Six workstreams, liftable, citable, recommendable.
(01)
AI-readycontent.
In-depth content that anticipates customer questions and is structured for AI tools to lift, cite, and recommend.
(02)
Entityoptimisation.
Your brand, products, and expertise defined as clear entities AI systems can identify and reference accurately.
(03)
TechnicalAI SEO.
Schema, structured data, and crawlability built so your content is fully readable, and recommendable, by machines.
(04)
Citations& authority.
Brand mentions secured in the sources LLMs trust most, lifting credibility and share of voice.
(05)
Prompttracking.
Your performance monitored across ChatGPT, Perplexity, Gemini, and AI Overviews, positioning refined continuously.
(06)
Visibilitydashboards.
Share of voice, citation frequency, and engagement trends reported clearly, month after month.
(4)
Results.
receipts
Four engagements, four numbers, all from case studies.
Philps Pasties. /3.2× revenue from search
Mor & Meadow. /2× online revenue
Total Clean. /−38% cost per sale
Emperia. /+5% keyword visibility
Emperia
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Process.
year one
Your first year, research first, proof throughout.
(01)
1–3months.
Research first: AI prompt and keyword mapping in SEMrush, competitor citation analysis, full AI site audit, then the plan.
(02)
3–6months.
Priority pages restructured for AI Overviews, ChatGPT, and Perplexity; entities defined; first citations secured.
(03)
6–9months.
Share of voice building: outreach into the sources LLMs trust, prompt tracking steering what we double down on.
(04)
9–12months.
Inclusion compounding: cited across platforms, dashboards proving it, and the next year's plan built on the data.
(5)
FAQs.
Q&A
It prepares your website and digital content to be understood and referenced by AI systems like Google's AI Overviews. It focuses on clarity, relevance, and authority, so your business can be used when answers are generated.
Traditional SEO focuses on rankings and driving clicks to your website. AI Search Optimisation focuses on how clearly your content is interpreted, so it can be used directly in AI-generated responses, often before a user clicks anything.
Most businesses start to see changes in three to six months, depending on content clarity, topic relevance, and how quickly improvements are implemented.
Yes. Strong technical and content optimisation helps. AI Search Optimisation goes further, improving how information is structured and how well your expertise is presented for use inside AI-generated answers.
It complements existing SEO work rather than replacing it. The focus is on improving inclusion in AI responses while maintaining, or improving, core organic visibility.