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FAQs.
Straight answers
Every question we get, answered straight, pick a topic.
Working with us.
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Paid channels start producing data in the first week. SEO compounds, expect meaningful movement inside three to six months, and we report honestly on both from day one.
Retainers are scoped to the plan we agree together, the channels, the pace, the targets. No surprise line items, and you'll see exactly where every pound goes in the monthly report.
Straightforward agreements, scoped long enough to do real work, SEO that compounds needs a real runway. We walk you through the terms on the first call, so there are no surprises.
Senior people, from kick-off to quarterly review. No hand-off to juniors after the pitch, the team you meet is the team that does the work.
You do. Ad accounts, analytics, the site itself, everything is set up in your name from the start, so nothing is held hostage if we ever part ways.
Happily. We slot in as channel specialists next to your marketers, or run as your full growth team, whichever shape the plan needs.
SEO.
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A full review of your website to assess how well it performs in search engines. It identifies technical issues, content gaps, and areas that need improvement to increase visibility and organic performance.
You receive a prioritised list of actions and recommendations. These can then be implemented, by us or your team, to improve search visibility, performance, and competitive position.
Link building is the process of gaining hyperlinks from other websites to your own. High-quality links help search engines understand that your content is trustworthy and relevant, improving your ability to rank.
Links act as signals of authority. When credible websites reference your pages, search engines view your content as more reliable, which can improve visibility, especially on competitive keywords.
Local SEO improves your visibility when people near your business search for your products or services. It helps you appear in local results and map listings, increasing enquiries from customers in your area.
Most businesses start to see improvements within three to six months, depending on current visibility, competition in the area, and implementation speed.
Web Design.
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An effective website design clearly communicates the purpose of the page, loads quickly and guides users towards action. It should support business objectives, not just aesthetic preferences.
Layout, messaging, navigation and speed all affect how users interact with a site. A well-designed website reduces friction and supports decision-making, increasing conversion rates.
Custom design allows greater flexibility and alignment with brand and commercial goals. While templates are faster to build, they may limit performance and scalability in competitive industries.
Typical project timelines range from 8 to 16 weeks depending on the scope, content readiness and development complexity. Larger builds or custom functionality may take longer.
Ownership and headroom. Site builders rent you a website; WordPress gives you one, no monthly platform fees, no lock-in, full control of SEO, and no ceiling when you want to add functionality later.
Completely. Every build ships with a clean editing experience and CMS training for your team, pages, posts, imagery, and products without touching code.
eCommerce.
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Shopify if you want selling made simple, checkout, hosting, security, and scale handled for a monthly fee. WooCommerce if ownership and content-plus-commerce matter more. We build both, and we'll recommend honestly in the first call.
Plans start around £25 a month plus card processing, rising with scale. We keep running costs honest by using vetted apps sparingly, app-stacking is where most Shopify bills quietly balloon.
Yes. Products, customers, and order history move over, and our SEO team maps every URL so your rankings survive the switch, the step most migrations skip.
That's the point. SEO, conversion optimisation, and email are how Mor & Meadow doubled online revenue in a year, the build is the start, not the service.
Paid Ads.
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Enough to learn quickly, that's the honest answer. There's no fixed minimum, but budgets that are too small starve the account of data and drag out profitability. In the audit we'll tell you the realistic number for your market, and if that number doesn't make sense for you, we'll say so.
A fixed monthly management fee agreed upfront, not a percentage of spend, so our incentive is your return, not your budget. No long lock-ins; we keep the account because it performs.
Data in days, decisions in weeks. Search ads generate traffic immediately; getting to reliable profitability typically takes 4–8 weeks of testing and optimisation depending on budget and sales cycle.
Google captures demand that exists, people actively searching. Meta creates demand, putting you in front of the right people before they search. Most brands should start where intent is strongest, then add the second channel once the first is profitable.
Always. The account, the data, and the learnings are yours from day one, if we ever part ways, everything stays with you. No hostages.
Email Marketing.
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For most eCommerce stores, Klaviyo, its Shopify integration and revenue reporting are the strongest in the market. Mailchimp suits simpler needs and smaller lists; Omnisend, ActiveCampaign and HubSpot each win in specific setups. We work with all of them, so the recommendation follows your business, not our preference.
The flows, welcome, abandoned cart, post-purchase, because they run automatically and pay back fastest. Campaigns, segmentation and list growth come next, once the always-on foundation is earning.
Yes, strategy, copy, design and build, in your brand. You approve everything before it sends, and every email is tested across the major inboxes and devices first.
Built in, not bolted on: proper consent at capture, clean unsubscribe handling, and list hygiene as standard. A compliant list also performs better, engaged subscribers are the whole point.