Show up the second someone searches for what you sell, Search, Shopping and PMax, with every pound tracked to revenue.
Get a free Google Ads auditGoogle Ads.
The top of Google is for sale. The question is whether your budget buys revenue or noise, tracking decides, so we build that first.
+128%
revenue for Ocean Magic, from a projected net loss
+600%
lead volume for Rixson Repairs
48h
from your account access to an audit verdict
(4)
The Sponsored spot.
anatomy of an ad
What you’re actually buying on Google, piece by piece.
Sponsored
yourbrand.co.uk
Cornish Hampers, Delivered Next Day | Free Delivery Over £40
Award-winning hampers packed in St Ives. Order by 2pm for next-day delivery across the UK.
competitor-one.co.uk
Luxury Food Hampers & Gift Boxes
competitor-two.com
Hampers | Gifts | Free UK Delivery
04, organic results, months of SEO to reach, free once you're there
Top of the page
The Sponsored spot sits above every organic result, you're seen before anyone else, from day one.
You only pay for the click
Impressions cost nothing. Your budget goes on people interested enough to click through.
Extensions earn more space
Sitelinks, callouts and prices push competitors further down and lift click-through rates.
Everyone else waits
The organic spots below take months to earn. The ad spot is available today, to whoever bids smartest.
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Campaign types.
the right mix
Most weak accounts run the wrong mix, this is the menu.
(01)
Search
Text ads on the exact searches your buyers type, the purest intent money can buy.
(02)
Shopping
Product image, price and brand right in the results, clicks that already know what they're buying.
(03)
Performance Max
Google's automation across Search, YouTube, Maps and Gmail, powerful, if it's fed clean data and watched closely.
(04)
Remarketing
Follow up with people who visited and didn't convert, the cheapest sales in the account.
(5)
Why Google.
intent, bought
What the search network does that no other channel can.
Meet pure intent they searched for it. You appear. No interrupting, no persuading.
Live tomorrow the top of Google is for sale today; SEO earns it over months.
Every query visible see the exact searches that spend your money, and cut the junk.
Budgets that obey caps, schedules and bids you control to the pound.
Data SEO can use converting keywords become the organic hit-list.
(2)
Search, won.
real accounts
Campaigns from the case studies, revenue, not impressions.
Ocean Magic. /+128% revenue
Rixson Repairs. /+600% leads
Rixson Repairs
“Since finding Hedgehog I haven't stopped recommending them to my business associates. companies in this field promise the earth but fail to deliver. Not Hedgehog.”
(6)
FAQs.
Q&A
It's an auction on every search: you bid on the searches you want to appear for, and pay only when someone clicks your ad. Winning isn't about bidding highest, Google rewards relevance, so tight targeting and good landing pages routinely beat bigger budgets.
Search for services and considered purchases, Shopping for eCommerce, and Performance Max as a scaler once conversion data is clean. Most accounts we take over are running the wrong mix, that's usually the first fix.
It can be, run carelessly. We feed it accurate conversion values, strict brand exclusions and strong creative, then judge it on revenue, not on Google's own scoring. Automation works when someone holds it accountable.
Usually yes, cheaply, it protects the spot competitors can buy over your head and captures ready-to-buy searches for pennies. We'll show you the maths for your brand either way.
Enough for the account to learn, which depends on your click costs and sales cycle. In the audit we'll give you a realistic monthly number for your market, and tell you straight if it doesn't stack up.
We find it in the audit, most accounts we inherit are losing 20–40% of budget to junk queries, broad matches and forgotten campaigns, then cut it weekly with negative keywords and query reviews.