(work)
Emperia VR.
Virtual events & B2B tech
/International SEO + Technical SEO + Content Strategy
1,125%
In Organic Traffic
7,200%
Page 1 Keywrods
Scope of work
International SEO + Technical SEO + Content Strategy
Industry
Virtual events & B2B tech
Website
Visit live siteThe project in brief
Emperia, a leading VR retail and immersive commerce platform, had strong visibility in the UK but almost no presence in the United States, the market they needed to dominate. Their challenge was to transition all SEO focus from the UK to the US, establish visibility from scratch, and build authority against major SaaS, VR, and retail-tech competitors. They partnered with us to rebuild their SEO strategy for the US market, realign content and keywords, and create a scalable search foundation designed for long-term American growth.
What we did for them
Developed a US-focused keyword strategy targeting commercial intent.
Re-engineered on-page SEO to align with US SERP patterns and gaps.
Optimised technical elements across metadata, indexing, and internal linking.
Built US-focused landing pages and refined existing content for buyer intent.
Monitored rankings with ongoing improvements from US competitor insights.
Shifted content production toward high-value US sectors and industries.
The outcome of the work
Emperia’s shift from UK-focused SEO to a US-first strategy produced dramatic gains across visibility, traffic, and engagement. With a new search strategy, refined content, and a technically solid foundation, they grew from zero US visibility to strong rankings across key commercial terms. This resulted in a 1,125% increase in organic traffic
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