(work)
Evess.
University clothing & merchandise
/Shopify SEO + Content Marketing
+190%
In Clicks
+2,311%
Increase in Top 3 Keywords
Scope of work
Shopify SEO + Content Marketing
Industry
University clothing & merchandise
Website
Visit live siteThe project in brief
Evess supplies high quality university clothing and merchandise with a focus on custom branding and bulk orders. Despite having strong market relevance, the website did not reflect search demand or attract users searching for university apparel online. Evess approached us to strengthen visibility through Shopify SEO, increase relevant traffic and support conversion growth from students and academic organisations.
What we did for them
Developed an SEO strategy tailored to university branded clothing and bulk order demand
Optimised Shopify structure and product listings to align with high intent search terms
Created supporting content and metadata for merchandise and academic apparel queries
Enhanced internal relevance signals to improve ranking strength
Set up performance tracking to measure growth and conversion potential
Provided ongoing refinement to sustain visibility and momentum
The outcome of the work
Search visibility now aligns with how students and institutions search online, resulting in consistent growth in relevant traffic and improved conversion opportunity. Evess is now strongly positioned across key apparel related queries and continues to benefit from ongoing search development.
Visit the live siteMore Evess work
All case studiesEvess. /eCommerce, SEO, Shopify
Evess