(work)
Philps Pasties.
Food & drink
/Email Marketing and Lifecycle
Scope of work
Email Marketing and Lifecycle
Industry
Food & drink
The project in brief
A national delivery store lives or dies on repeat orders. Philps needed email to turn first time buyers into regulars, welcoming new customers, recovering abandoned baskets, and staying in touch between orders without ever feeling like spam.
What we did for them
Built the core lifecycle flows: welcome, abandoned cart and post purchase.
Segmented the list so the right message reached the right customer.
Designed on brand campaigns tied to seasonal peaks and new products.
Tested and refined subject lines, timing and offers against results.
The outcome of the work
Email gave Philps a direct, owned channel to its customers, turning one off orders into repeat business and making the most of every peak. Performance is tracked to revenue per send and repeat purchase rate, so the programme keeps earning its place.
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