(work)
Philps Pasties.
Food & drink
/Paid Ads, Google Ads and Shopping
Scope of work
Paid Ads, Google Ads and Shopping
Industry
Food & drink
The project in brief
With a Shopify store built for national delivery, Philps needed paid media to reach beyond organic search and put its pasties in front of high intent buyers across the country. We ran Google Ads and Shopping to capture people actively searching for pasty delivery, and to keep the brand visible at the moment of purchase.
What we did for them
Built out Google Ads search around high intent, delivery led terms.
Set up and optimised Shopping campaigns from a clean product feed.
Structured campaigns around seasonal peaks and national delivery demand.
Tracked every campaign to orders, so spend answered to revenue.
The outcome of the work
Paid search gave Philps a second engine alongside organic, reaching national buyers at the point of intent and keeping the brand visible through its busiest periods. Every campaign is measured against orders and return on ad spend, so the budget goes where it earns.
More Philps Pasties work
All case studiesPhilps Pasties. /Web Design, Shopify, eCommerce
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Philps Pasties