(work)
Rixson Repairs.
Appliance repair
/SEO + PPC
+623%
in organic clicks
+600%
Lead Volume Increase
The project in brief
Rixson Repairs entered the market with a brand-new domain and no existing SEO footprint. At launch, the website had zero authority, no organic visibility, and was effectively in Google’s sandbox, limiting its ability to rank, even for branded searches. The challenge was not short-term traffic, but establishing trust and legitimacy in Google’s eyes, laying a strong SEO foundation that would allow the brand to compete organically in a service-led, trust-critical industry. They partnered with us to build authority from the ground up, elevate branded search visibility, and transition the site out of sandbox behaviour using SEO alone.
What we did for them
Built a brand-first SEO strategy to establish trust signals early
Elevated branded and semi-branded terms to anchor authority
Developed a clean internal linking structure to reinforce topical relevance
Secured high-quality, relevant backlinks to validate the domain
Optimised on-page SEO to support crawlability and index confidence
Focused on sustainable authority growth rather than short-term keyword wins
The outcome of the work
Rixson Repairs moved from zero visibility and no authority to a fully indexed, actively ranking domain in under three months. By prioritising brand trust and authority signals, the site successfully exited Google’s sandbox and began receiving consistent impressions, clicks, and improving rankings across relevant search terms. VIEW WEBSITE
Visit the live siteMore work worth a look
All case studiesRixson Repairs. /PPC, Google Ads, Paid Search
Rixson RepairsDrive Pneus. /SEO
Drive Pneus