(work)
Rixson Repairs.
Repairs
/PPC + Google Ads
-47%
Cost Per Acquisition
+600%
Lead Volume Increase
The project in brief
Rixson Repairs needed a reliable paid search channel to generate consistent, high-intent enquiries. At launch, there was no structured Google Ads activity and no predictable flow of leads from paid search. The challenge was to build a campaign from scratch, improve efficiency over time, and scale performance without allowing costs to rise as volume increased.
What we did for them
Built a Google Search campaign focused purely on high-intent repair keywords
Structured campaigns and ad groups to maximise relevance and Quality Score
Continuously refined ad copy to improve engagement and conversion rate
Tightened keyword targeting and search terms to eliminate wasted spend
Optimised bids and budgets to scale volume while lowering CPA
Monitored impression share to identify further growth opportunities
The outcome of the work
Within six months, paid search became a consistent and scalable lead-generation channel for Rixson Repairs.
Visit the live siteMore Rixson Repairs work
All case studiesRixson Repairs. /SEO, PPC
Rixson Repairs