(work)
Terra.
News & media
/SEO for News Portals + Topical Authority + Content Strategy
+95%
In Ranking Keywords
+128
Million Clicks Generated
Scope of work
SEO for News Portals + Topical Authority + Content Strategy
Industry
News & media
The project in brief
Terra, one of Brazil’s largest digital media publishers, needed to strengthen editorial authority, expand organic reach, and improve performance in both evergreen content and real-time news. With millions of daily readers and fierce competition across every category, Terra’s objective was to scale long-term visibility , consolidate editorial structures, and increase performance in Google Search and Google Discover.
What we did for them
Built evergreen content clusters across priority editorial verticals.
Implemented a topical authority framework for stronger category rankings.
Applied real-time News SEO using Google Trends for breaking stories.
Optimised titles, headings, links, images, and content structure.
Launched the Planeta section engineered to win rich snippets.
Created internal linking networks to improve crawl flow and relevance.
The outcome of the work
Terra achieved exceptional growth across both evergreen and real-time news performance. Ranking keywords surged from 4.6 million to 9 million , representing a
The client in their words
“The partnership between Terra and Hedgehog has been very successful. We managed to leverage results and increase the flow on our page organically. The team is very attentive and always available to help us with our questions. It has been a great experience!”
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