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News, updates and thinking on search, from Google algorithm shifts to how AI is reshaping organic visibility.

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/SEO30 Nov 2025
Google Testing AI Generated Meta Descriptions in Search Results
Google is currently testing the use of artificial intelligence to automatically generate meta descriptions displayed in search results.
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/SEO3 Jan 2025
Why AI helps increase the quality of online content
In today’s digital age, the quality of online content has become a pressing concern for internet users.
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/SEO6 Nov 2024
Repurposing Your Blog Content: Why its worth the effort
Updating content on your blog offers a range of benefits for your website.
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/SEO23 Apr 2024
Google Resumes the EEAT Knowledge Graph Update
Google has reinstated the update known as Killer Whale in 2024, focusing once again on refining how people based entities are represented in its knowledge graph
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