Insights/Tenders

Tenders.

Guidance for running and winning digital marketing tenders, from writing the brief to scoring a shortlist.

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/Tenders, Guides12 Jul 2026
How to write a digital tender brief that gets strong bids
A vague brief attracts vague bids. Here is what to put in a digital marketing ITT so serious agencies can price the work properly and you can compare like for like.
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/Tenders, Guides12 Jul 2026
PQQ, ITT and RFP: a buyer's guide to digital tenders
PQQ, ITT, RFP, RFQ, the tender process comes with its own alphabet. Here is what each stage and document actually does, and when to use them for digital work.
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/Tenders, Guides12 Jul 2026
How to shortlist and score a digital marketing agency
The best-looking deck rarely means the best agency. Here is a scoring approach that rewards evidence, senior delivery and honesty over polish.
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